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IGIS CEO Kab Joo Cho pointed out in their recently published in-house webzine, real estate companies are not “breathing the same air” as their tenants. Real estate companies need to change their point of view in order to overcome their limitations and grow, so that they can be beloved companies and full members of society. This is the main point of his interview for the IGIS in-house webzine. “We’re leaving the rental business for the service business, and creating an office brand.” He expressed disappointment in the reality that hotels, and department stores which rent space and collect rent are perceived as service businesses, but real estate businesses collecting […]
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Content Editor, Seoul Property Insight(SPI)
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