The Seoul hotel market is struggling to bridge the gap between the real estate market and the capital market. With the end of COVID-19 pandemic measure, hotel demand has recovered quickly. The hotel market is doing better than ever, but transactions have been few and far-between. With hotel fundamentals significantly improved, many are looking to sell their hotel properties, and many foreign and strategic investors are interested in hotel investment. However, the capital market is not making things easy.     Smilegate Management Another Failed Sale with Mercure Ambassador Seoul Hongdae One example of the recent trend is the case of Mercure Ambassador Seoul Hongdae, located in Donggyo-dong, […]