The polarization between the hotel markets in Seoul and the provinces continues. The hotel market faced a crisis caused by COVID-19 and has been recovering rapidly once the virus’ pandemic status was lifted. Quality of hotel consumption is seen to have improved compared to the past, as there is less dependence on Chinese tourists. At the same time as the demographics of foreign tourists are diversifying and global interest in K-content is increasing, global hotel chains are using this opportunity to enter Korea, leading to evaluations that we are entering the initial stage of structural growth, similar to what the Japanese hotel market experienced about 15 to 20 […]