Shinsegae Department Store Adding Exclusive Chanel Boutique in Myeongdong, Seoul Shinsegae Department Store has attracted a Chanel store meant to be exclusive to the super rich. Shinsegae decided to open a boutique dedicated to Chanel’s VICs (Very Important Customers) on the site of the old Standard Chartered headquarters building next to the Shinsegae Department Store’s Myeongdong main branch, and has begun remodeling. It is the first VIC-exclusive store in Asia. The Chanel VIC boutique will be in a building with one basement level and five above-ground floors, with a total floor area of 8,333 square meter. Built in 1935, the Shinsegae Department Store building has been designated as Seoul Tangible […]