2023. 03. 15 · Byungki Koh
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Providing Up-to-date news and contents of Korean commercial real estate market including investment, REITs and market players.
In 2016, Ascott, a subsidiary of Singaporean real estate investment company CapitaLand, introduced a customized real estate product targeting the millennial generation called “Lyf: Live Your Freedom” At the time, Chief Executive Officer (CEO) Chee Koon Lee explained the concept to reflect that the Millennial generation yearns to be a part of unique communities, revealing that the company was launcing a new type of housing in response. Lyf has since been introduced in 10 countries, with 21 locations in Singapore, China, Japan, and Thailand. The first location was opened in September 2019 in Funan, near Singapore City Hall, and it has grown at a rapid pace. Opened in 2021, Lyf […]
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Content Editor, Seoul Property Insight(SPI)
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