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Emerging Commercial Districts Hannam and Seongsu Attract Luxury Brands and Lines of Customers Luxury brands are paying attention to Hannam-dong and Seongsu-dong. Experiential store locations from luxury brands, restaurants, and cafes targeting young adults are popping up all over these commercial districts. In Hannam-dong, Gucci opened its flagship store Gucci House in March, and Breitling, a Swiss luxury watch brand, opened its world’s first food and beverage complex Breitling Townhouse Hannam. Lululemon, a global sportswear brand, is also planning to open a second domestic store near Itaewon Station in July. In Seongsu-dong, Dior is operating a concept store, Dior Seongsu, and Samsung C&T’s boutique shop, Beaker is also planning to […]
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